Project Creative Brief

Company Name

Address

Phone Number

Contact Name

Contact e-mail address

Contact phone number

Hosting Hosting Start

Do you have a hosting agreement? Do you have a hosting agreement? Yes No

What is your current hosting company?

Do you have full access to your current hosting? Do you have full access to your current hosting? Yes No

Can you provide usernames and passwords? Can you provide usernames and passwords? Yes No

What is your website URL?

Do you need help selecting and registering a good URL? Do you need help selecting and registering a good URL? Yes No

Purpose of the Website Purpose of the Website Start

What do you want visitors to DO? What do you want visitors to DO? Buy your products via e-commerce/shopping cart Ask you about your services (become a qualified lead for your business) Sign up for a free trial or e-newsletter (give you their e-mail address) Come to your retail store Find your website via search engines View an electronic portfolio and/or case studies of your programs/services Sign up to become a member of a group Access a library of information Participate in a forum for like-minded people Search your inventory or see product options View and/or order product demonstrations, seminars, training materials Other

Please specify:

What do you want to achieve with your website? What do you want to achieve with your website? Establish a new web presence Support other marketing efforts (not serve as the main marketing outlet) Grow or launch a new program or service Increase number of clients Focus on selling more programs and/or services to existing clients Provide latest information on new product/services, sales, promotions, events Increase interaction with customers Other

Please specify

Do you have a website today? Do you have a website today? Yes No

How has your current site achieved / not achieved your goals?

What do you like most about your current website?

Is there any functionality or options on your current website that you plan to keep (other than the content)?

What are your top 3 frustrations with your current website?

About Your Business About Your Business Start

# of years in business

# of employees

What is your business, product, service?

Who is your audience? Your primary demographic focus? Gender, age, geographic location, cultural considerations

Do you have a slogan or tagline? Do you have a slogan or tagline? Yes No

Your companies slogan or tagline?

What are your company core values and how do you express them to your visitors?

Who are your top 3 competitors? (Who else offers similar products/services) Who are your top 3 competitors? (Who else offers similar products/services) Yes No

Company #1

Web address

Company #2

Web address

Company #3

Web address

How is your company different from them? What’s the main UNIQUE benefit or solution only your product or service can offer? (This is the USP, or Unique Selling Proposition/Unique Solution Proposition)

Web Design Aspirations Web Design Aspirations Start

Which words describe better the ‘look & feel’ you wish for your website? Which words describe better the ‘look & feel’ you wish for your website? Dependable Edgy Effective Enthusiastic Established Forward Fun Hi-Tech Integrity Mainstream Modern Original Practical Precision Serious Strong Traditional Unique Other

Please specify

Are there any websites with designs that you like? Are there any websites with designs that you like? Yes No

Web address #1

Web address #2

Web address #3

What types of things do you see on other websites that you really like? What types of things do you see on other websites that you really like? Yes No

Please specify

What types of things do you see on other websites that you really hate? What types of things do you see on other websites that you really hate? Yes No

Please specify

Name the 3 things that are most important in the design of your new website. Name the 3 things that are most important in the design of your new website. Start

Priority #1

Priority #2

Priority #3

Project Scope Overview Project Scope Overview Start

Do you have a logo you plan to use? Do you have a logo you plan to use? Yes No

Can you provide the original artwork files? Can you provide the original artwork files? Yes No

Will logo design be part of the scope of work? Will logo design be part of the scope of work? Yes No

Will you need a favicon created? Will you need a favicon created? Yes No

Do you have any brand guidelines (a document that lays out your company’s rules regarding use of logos, colors, etc.)? Do you have any brand guidelines (a document that lays out your company’s rules regarding use of logos, colors, etc.)? Yes No

Do you have specific company colors that need to be used? Do you have specific company colors that need to be used? Yes No

Can you provide HEX-, RGB-, or Pantone numbers for them?

Any (other) favorite colors? Please specify.

Any least favorite colors? Please specify.

Do you have the textual content (copy) for the website? Do you have the textual content (copy) for the website? Yes No

Should content creation be part of the scope and quote? Should content creation be part of the scope and quote? Yes No

Do you have any specific photos you plan to use? Do you have any specific photos you plan to use? Yes No

Do you have full rights to those files? Do you have full rights to those files? Yes No

Can you provide hi-resolution files to us? Can you provide hi-resolution files to us? Yes No

Will we need to find and/or create any images for the website? Will we need to find and/or create any images for the website? Yes No

What should be included as part of the scope and quote? What should be included as part of the scope and quote? Professional photographer Royalty paid images Royalty free images Mix of Royalty paid/free images

Will video or audio be a part of the new website? Will video or audio be a part of the new website? Yes No

Do you have full rights to those files? Do you have full rights to those files? Yes No

Can you provide us the proper files? Can you provide us the proper files? Yes No

Do you have any PDF documents that need to be incorporated? Do you have any PDF documents that need to be incorporated? Yes No

Do you have a proposal for your website architecture / navigation structure (how you would like to organize the content of your website)? Do you have a proposal for your website architecture / navigation structure (how you would like to organize the content of your website)? Yes No

Please specify

How many pages will the finished website be (estimated)? How many pages will the finished website be (estimated)? Mindre än 7 sidor Mellan 7 och 15 sidor Mer än 15 sidor

What is the call-to-action for your visitors (Order now, inquire now, sign up for a free newsletter or demo, etc.)?

What information must be on the home page?

How can the audience respond to you (phone/e-mail/Web/mail/fax/go to your store)?

What functionality do you require for your website? What functionality do you require for your website? Blog Multilingual design Newsletter Online chat Webforms Events calendar Internal site search User log in Password protected areas Social media sharing built in (tweet, like, +1, share, etc.) Social media auto-posting built in (tweet, like, +1, share, etc.) Social media feed (Instagram) E-commerce

How many languages?

How many web forms?

E-commerce requirements and scope. Please specify.

Third-party applications integration? Third-party applications integration? Yes No

Please specify

Other functionality? Other functionality? Yes No

Please specify

Will you be offering advertising on the site? Will you be offering advertising on the site? Yes No

Is your company listed in Google My Business? Is your company listed in Google My Business? Yes No

Should Google My Business listing be a part of the scope and quote? Should Google My Business listing be a part of the scope and quote? Yes No

General / Framing questions General / Framing questions Start

What is your time frame for total project completion?

Do you have a budget you are trying to meet? Do you have a budget you are trying to meet? Yes No

Please specify

Who or how will you be managing website upkeep (website updates, content publishing)?

Define how you will judge a successful project!