Frequently Asked Questions
If you’ve never hired a web designer before, you probably have some questions about the value we can bring to your business. And if you have hired web designers in the past, you may wonder what makes us different from others you have worked with.
Below you will find answers to these and other questions about us and the services we offer.
Have you done the ‘what your time is worth’ math?
We market your business from a different angle
We develop tailor-made digital marketing strategies, design compelling websites, focus on search engine positioning and advertising campaigns, plus work with other online marketing tools such as social media networks or email marketing. Our service offering will help you to build a strong digital presence for your company.
Digital Marketing Can Be Overwhelming.
The Good News Is, We Can Help!
Digital Marketing Strategy
It provides the answers to questions such as what kind of content or functionality do I need on my website? Which are the right digital channels to reach my marketing goals? On which digital channels should I advertise?
Answers that will guide you to take the right decisions to make your company successful online.
Search Engine Optimization
It is the way to enable search engines, like Google or Bing to know about your website, its structure and understand its content. The better the understanding of the relevance of your content in relation to the users’ search terms, the higher the possibility to highlight your website and attract visitors so that your the website can fulfill its objectives.
The Optimization work is not a one-time activity. It is a continuous process that aims to improve results over time. As your partner, we offer to perform regular analysis and adjustments of your website’s keywords in order to continuously improve the positioning of your website in Search Engine rankings.
Digital Marketing without Audience Analytics is like driving a car blindfolded.
Our role as your Audience Analytics expert is to analyze this amount of information to offer meaningful data that responds to business objectives and put you in the powerful position of understanding how your customers are thinking and acting online in order for you to make fact-based decisions.
As part of Audience Analytics we take care of the technical implementation on your website, the definition of key indicators for your digital marketing, the development of dashboards and monitoring reports and the creation of improvement proposals based on the data collected.
Our preferred platform is MailChimp, a marketing automation platform, which covers the entire life cycle of the user starting at his/her registration. We take care of the initial configuration of your account, the integration with your website and the creation of a template for sending newsletters.
We also offer, as part of our Seminars & Training, training in order to make email marketing a tool that adds value to your business.
All our web designs are unique and different. During our design process we are placing special emphasis on the collection of your requirements and needs for optimizing and customizing as much as possible your web presence.
We love to build our websites on WordPress, a free and open-source content management system (CMS). WordPress is the most popular website management system, serving over 60 Million websites. Thanks to its wide usage, it is constantly maintained and enriched in functionality. In addition, it allows you to self-manage the content of your website, such as news, projects or galleries.
Social Media Management
Through Social Media, you ensure visibility, strengthen your brand image, create promotions, create awareness, drive advertising campaigns and, consequently, increase sales.
However, it is key to define your target market or audience and through what social networks you are willing to address it (Facebook, Instagram, LinkedIn, etc.).
We take care of the initial setup of your company pages, any required integration with your website and support you in creating your initial content release time plan.
Online advertising has evolved a lot over the years and supports today multiple formats of Display Advertising, Search Advertising and Social Media Advertising, allowing your company to reach its potential customers online on the web and apps. The great advantages of Online Advertising is Targeting and Measuring. Targeting can be based on numerous factors such as keywords, gender, age, location, interest and hobbies. Your marketing campaign could be targeted by filtering these demographic factors. Several factors can also be combined to establish your target market. The second advantage, Measuring, will provide you with clear insights in the effectiveness of your campaign.
These two advantages enable us to optimize your advertising investment to reach only the relevant audience, avoiding targeting users who have little or no interest in your offering.
We are specialized in the two major online advertising platforms of the market: Google Ads and Facebook Business. We can help you create and optimize campaigns such as Search Ads, Display Network, Remarketing Ads.
As part of Online Advertising we will analyze and suggest the right target audience, setting up the relevant ad formats and measuring the effectiveness of your marketing campaign. All this with the purpose of continuously improve the success of your campaigns.
Seminars & Training
Nowadays, Digital Marketing is an important field for every business, regardless of selling products or services, or being local, regional, national or global. Many business owners have limited competencies in the area and see the need to buildup Digital Marketing competence to be able to market their business successfully online.
We offer digital marketing seminars covering key elements like, ’building a website, Search Engine Optimization, Search Engine Marketing and Google Analytics. In addition, we offer customized individual trainings in case you have a specific topic where you want to acquire a deeper knowledge.
Take a look at our Seminars & Training page for more details and the possibility to register for upcoming seminars or book an individual training.