Frequently Asked Questions

Thank you for your interest in our web design services!

If you’ve never hired a web designer before, you probably have some questions about the value we can bring to your business. And if you have hired web designers in the past, you may wonder what makes us different from others you have worked with.

Below you will find answers to these and other questions about us and the services we offer.

Have you done the ‘what your time is worth’ math?

Let’s say for example that your time is worth 1,000 kr/hour, not based on your hourly salary but on the value you bring into the company. And let’s say that you would need a minimum of 3 working days (24 hours) to do a basic design of your company website. That’s the equivalent to 24,000 kr. Meanwhile a web designer may be able to do the same and more for you for half the price, saving you both money and time to chase down some more business.

What value can we bring to you and to your business?

Did you know that 93% of consumers go online to get informed about local businesses and that 61% purchase after they have started an online research*?

These are big numbers and just one example of many other trend-studies showing that online visibility of your business is important to your customers. It also shows that the importance is increasing over time.

This means basically that having a professional, easy-to-find website will help you both to retain and grow your customer base and will therefore contribute to the success of your business.

Then the next questions is: Why should you need the help from a web designer to build your company website, when there are so many tools out there that assure you can do it by yourself with a minimum (or zero-money) investment?

Here are a couple of good reasons:

  • Yes, there are plenty of tools and fancy templates that you can buy at a low price or even free of charge and that include ‘user-friendly’ interfaces. And yes, they are easy to use as far as you don’t want to deviate from their pre-defined options. But if you need to do any changes – which happens in most cases when you want the design to fit your content and not the other way around -,  you need a more profound knowledge of programming and web design. Even in the case that you would find ‘the template’ fitting almost perfectly your business needs, wouldn’t you like to have a bit of a differentiation?
  • If you own a small or medium size business, you may also wonder if you can afford to hire a web designer while you can try to do the design yourself. We would recommend in that case that you do the ‘what your time is worth’ math: Let’s say for example that your time is worth 1,000 kr/hour and that you would need a minimum of 3 working days (24 hours) to do a basic design of your company website. That’s the equivalent to 24,000 kr. Meanwhile a web designer may be able to do the same and more for you for half the price, saving you both money and time to chase down some more business.

The real question should be “Can you afford NOT to hire a web designer?”

* Source: The Consumer Barometer Survey 2014/15


What is included in the web design service that we offer?

Web design is what we are specialists in and what we mainly work with. It includes anything that has to do with the layout and composition of your website – in other words, with it’s look & feel – and also the functionality that will allow higher interaction between you and your clients. This includes for example:

  • distribution of the space,
  • suggestion of colors, images and typography,
  • effects to guide the visitors’ eyes through the content (also WoW effects),  and
  • functionality to enhance the visitors’ experience (e.g. newsletters/e-mail marketing, enhanced contact forms, e-commerce capabilities or booking functions).

Along with specific development/programming where needed.

We also offer an administration service to secure that your website will look tomorrow as good as it looks today.

What is not included then in our web design service? There are two components that you will need to provide us with in order to build together your company website:

  • the textual content or ‘copy’ describing e.g. who you are, what you offer and what makes you different; and
  • your visuals, company logo and customized photos of e.g. your office, products and staff.

What if you need support with the content of your website?

No worries. There are different solutions depending on the level of support that you think you are going to need.

If you have already thought through the basics of your company’s mission, strategy and other key information about your services and products, such as your differentiation points, you may want to write the content of your company website yourself/yourselves. We have some questionnaires that will help you putting your ideas together.

If you have it all clear in your head but you are not good in writing, highly demanding or have it hard to set time aside while running your business – remember the ‘what your time is worth’ math -, we have some fellow copywriters that can help you wording your marketing messages in a compelling way.

We also have a network of marketing and communications experts that we cooperate with in case you would need further support.

And if you are sitting close to us, we know who to recommend to take some stunning photos of your products, office or staff living up to the quality of the rest of the content in your company website.

Just let us know what you need and we will bring a complete offer to the table accordingly.


What is our design process?

We like to work in an organized and efficient manner with all our clients. Knowing ahead of time what all of the steps are from start to finish seems to make sense and enhances productivity.

Our 8-step process includes:

1. Initial Contact

We can be reached via our Contact page on our company website, by email at or by phone at +46 706 190 173. Within one business day, we will get back to you so that we can set a date and time to discuss your project further.

2. Discussing the Project and Questionnaire

You should plan up to 30 minutes to discuss your project, particularly if we have never worked together. If you already have a website, we will definitely want to get on to it and take a look while we talk (just to get a quick idea).

We have a standard questionnaire (no worries – all pretty easy questions!) to get a feeling for what you are looking for, what you actually need, and of course, to make sure we can help you within the timeline you have in mind.

We will then put a detailed proposal together within 2-7 business days (depending on the complexity of your project).

3. Investment and Getting Started

Your business is important to you – and it’s important to us too. For this reason, we want to focus completely on your project – not on the clock. The best way we have found for this to happen is to quote on a “per-project basis”.

Our terms of payment are 50% to get started and 50% when the website is published to your total satisfaction.

4. The Content

To build a creative and fancy looking website requires essentially good web design and web development skills. To design a website that truly shows who you are as a company and what your brand represents requires in addition to learn as much as possible about your products, services and culture.

We also want to make sure that it is our design what will fit and enhance your messages and not the other way around. That’s why first and essential before we get hands-on with the design is that we receive the content from you and your team. This is visual content like your logo but mainly the textual content or ‘copy’ including a description of your offering, your selling arguments and any key messages you want to address to your target audience.

After that, we will start building the first draft of your website following of course, a thorough reading of all your information and a detailed look at your competitors’ websites.

5. First Draft

The time required for a first draft is different for each project. As you can imagine, a 5-pages website with standard functionally does not take as long to design as, for example, a 10-pages website including a blog, a photo gallery and e-commerce capabilities.

When we put a proposal together (step 3), we include the lead-time for your particular project and we will discuss and agree on a delivery date for all the key milestones, including the first draft. We do not miss deadlines so if you have not received your draft by the due date, please call so we can resend it.

6. Revisions

Included in your investment is your satisfaction, and therefore revisions are necessary to make everything just right and to your liking. As long as we stay within the original scope, we will work with you and optimize the design in the direction you want to take it. Two rounds of revisions are included.

Revisions must be assigned within 30 days of receipt of the first draft.

7. Publication

When we are both satisfied with the design, we will publish the “final version” of your company website.

At this point, you should have also received an offer from us for the administration service of your website. Depending on your needs and skills, there are different levels of service that you can chose from to maintain your company website in good shape, and it is of course, totally voluntary.

8. New Projects

It’s never too early to start thinking of the next step you want to take to extend your web presence. Now that we know your company well, we are ready and looking forward to once again supporting you with your new projects!


How much do you need to invest?

The following examples are meant to give you an indication of the prices we charge depending on the size and complexity of the project.

Each project is different and we spend time preparing a detailed quote to ensure that your objectives will be met and that you will be totally satisfied with your investment.

Your business is important to you… and it’s important to us too!

Example 1: Web Professional (12,000 kr)

Design of a 5-pages website, including:

  • Homepage and 4 more pages, e.g. Services, References, About Us and Contact,
  • Brand adapted, Privacy by Design, Search Engine Optimized/SEO, Responsive (Multi-device support) design,
  • contact form with anti-spam protection,
  • interactive map with company location marker,
  • one graphical animation, and
  • royalty free images.

Example 2: Web Professional + (22,900 kr)

Design of a 10-pages website, including:

  • Homepage and 9 more pages, e.g. Services, Reference Projects Gallery (2 pages), Frequently Asked Questions/FAQ, Blog (3 pages), About Us and Contact,
  • Brand adapted, Privacy by Design, Search Engine Optimized/SEO, Responsive (Multi-device support) design,
  • contact form with anti-spam protection,
  • interactive map with company location marker,
  • three graphical animations, and
  • royalty free images and 10 royalty paid images.

Why should you choose us over other web designers?

You should choose the qualified web designer that you feel most comfortable working with. We all deserve to have fun (or at least not to suffer!?) in our work relationships. We look forward to helping out each and every customer we work with and we believe together we can exceed the expectations you had in the beginning of the project.

Here are also some strengths of our offering that you may find as well beneficial to your business:

  • We always design websites with four fundamental principles in mind that we consider a must-have, no matter the industry you are in or the size of your business:
    1. Professional look adapted to your brand: Great design and functionality adapted to your image to help your customers identify you
    2. Privacy by Design: Solutions respecting the privacy of your users to its possible maximum. Minimizing the collection of personal data is our guiding principle throughout the design
    3. Search Engine Optimization: Solutions fulfilling the key web design requirements used by search engines to rank their results. The more requirements fulfilled, the better your ranking
    4. Multi-device support: Responsive design to secure that your website looks good on any device (computers, tablets and smartphones)
  • Our commitment to you and your company doesn’t end with the publication of your website. Your website should look as good tomorrow as it looks today and to secure this, we will offer you the option to sign up to an annual administration service.
  • There are many web designers out there, but probably not many with the same business ‘sense’ that we have steadily developed in 20 years of working and learning from diverse roles, experiences and people. We have been there. Getting the job done while thinking strategically. Recognizing the greatest option for a solution but choosing the most optimized one. Making mistakes and learning from them. Whatever it is that you want to prioritize in your website project – quality, budget or delivery time -, as far as you don’t pretend to prioritize the three of them at the same time, right?, we will work to offer you the best possible solution.

Can we work together even if we are not in the same city, country or timezone?

Good news: as long as we are on the same planet and have access to internet, we can work together!

We market your business from a different angle

Our Services

Digital Marketing

At Beveled Edge, we provide end-to-end Digital Marketing services from Strategy to Execution.

We develop tailor-made digital marketing strategies, design compelling websites, focus on search engine positioning and advertising campaigns, plus work with other online marketing tools such as social media networks or email marketing. Our service offering will help you to build a strong digital presence for your company.

Digital Marketing Can Be Overwhelming.

The Good News Is, We Can Help!

Digital Marketing Strategy

The Digital Marketing Strategy is the basis for your company’s online success.
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The Digital Marketing Strategy is the basis for your company’s online success.

It provides the answers to questions such as what kind of content or functionality do I need on my website? Which are the right digital channels to reach my marketing goals? On which digital channels should I advertise?

Answers that will guide you to take the right decisions to make your company successful online.

Search Engine Optimization

Search Engine Optimization is as important as the development of the website itself.
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Search Engine Optimization is as important as the development of the website itself.

It is the way to enable search engines, like Google or Bing to know about your website, its structure and understand its content. The better the understanding of the relevance of your content in relation to the users’ search terms, the higher the possibility to highlight your website and attract visitors so that your the website can fulfill its objectives.

The Optimization work is not a one-time activity. It is a continuous process that aims to improve results over time. As your partner, we offer to perform regular analysis and adjustments of your website’s keywords in order to continuously improve the positioning of your website in Search Engine rankings.


Audience Analytics

Audience Analytics enables improvement of the online performance of a business.
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Audience Analytics is the collection, analysis and reporting of audience data for purposes of understanding, optimizing and improving the online performance of a business.
Digital Marketing without Audience Analytics is like driving a car blindfolded.

Our role as your Audience Analytics expert is to analyze this amount of information to offer meaningful data that responds to business objectives and put you in the powerful position of understanding how your customers are thinking and acting online in order for you to make fact-based decisions.

As part of Audience Analytics we take care of the technical implementation on your website, the definition of key indicators for your digital marketing, the development of dashboards and monitoring reports and the creation of improvement proposals based on the data collected.

Email Marketing

Reaching customers with personalized emails is one of the most effective digital channels.
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Reaching customers with personalized offers, advertisements and notifications via email should be part of any Digital Marketing Strategy, as email marketing is one of the most effective digital channels.

Our preferred platform is MailChimp, a marketing automation platform, which covers the entire life cycle of the user starting at his/her registration. We take care of the initial configuration of your account, the integration with your website and the creation of a template for sending newsletters.

We also offer, as part of our Seminars & Training, training in order to make email marketing a tool that adds value to your business.

Website Development

Each company is unique and requires a customized web design to reflect its particular characteristics.
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Each company is unique and has its own brand. This requires a customized web design to reflect its particular characteristics.

All our web designs are unique and different. During our design process we are placing special emphasis on the collection of your requirements and needs for optimizing and customizing as much as possible your web presence.

We love to build our websites on WordPress, a free and open-source content management system (CMS). WordPress is the most popular website management system, serving over 60 Million websites. Thanks to its wide usage, it is constantly maintained and enriched in functionality. In addition, it allows you to self-manage the content of your website, such as news, projects or galleries.


Social Media Management

Social Media Marketing makes up a fundamental part of any digital marketing strategy.
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Social Media Marketing makes up a fundamental part of any digital marketing strategy.

Through Social Media, you ensure visibility, strengthen your brand image, create promotions, create awareness, drive advertising campaigns and, consequently, increase sales.

However, it is key to define your target market or audience and through what social networks you are willing to address it (Facebook, Instagram, LinkedIn, etc.).

We take care of the initial setup of your company pages, any required integration with your website and support you in creating your initial content release time plan.

Online Advertising

Online advertising began already in the early 1990s with the introduction of advertising banners.
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Online advertising began in the early 1990s with the introduction of advertising banners as page owners looked for additional revenue streams.

Online advertising has evolved a lot over the years and supports today multiple formats of Display Advertising, Search Advertising and Social Media Advertising, allowing your company to reach its potential customers online on the web and apps. The great advantages of Online Advertising is Targeting and Measuring. Targeting can be based on numerous factors such as keywords, gender, age, location, interest and hobbies. Your marketing campaign could be targeted by filtering these demographic factors. Several factors can also be combined to establish your target market. The second advantage, Measuring, will provide you with clear insights in the effectiveness of your campaign.

These two advantages enable us to optimize your advertising investment to reach only the relevant audience, avoiding targeting users who have little or no interest in your offering.

We are specialized in the two major online advertising platforms of the market: Google Ads and Facebook Business. We can help you create and optimize campaigns such as Search Ads, Display Network, Remarketing Ads.

As part of Online Advertising we will analyze and suggest the right target audience, setting up the relevant ad formats and measuring the effectiveness of your marketing campaign. All this with the purpose of continuously improve the success of your campaigns.

Seminars & Training

SEM, SEO, WordPress, Google Ads, Social Media Marketing, Content Marketing, Keywords, Google Analytics…
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SEM, SEO, WordPress, Google Ads, Social Media Marketing, Content Marketing, Keywords, Google Analytics – these are marketing terms that you probably see and hear very often.

Nowadays, Digital Marketing is an important field for every business, regardless of selling products or services, or being local, regional, national or global. Many business owners have limited competencies in the area and see the need to buildup Digital Marketing competence to be able to market their business successfully online.

We offer digital marketing seminars covering key elements like, ’building a website, Search Engine Optimization, Search Engine Marketing and Google Analytics. In addition, we offer customized individual trainings in case you have a specific topic where you want to acquire a deeper knowledge.

Take a look at our Seminars & Training page for more details and the possibility to register for upcoming seminars or book an individual training.

Let’s Get Started

Ready To Make a Real Change? Let’s Build It Together!